I thought it would be fun to document my Etsy shop journey here on my blog, both to keep myself accountable and to remember the little things. I hope you enjoy this peek behind the scenes!
It’s been a little over a week now since I opened TeacherHappyMail. I chose the Etsy platform vs. Teachers Pay Teachers because I’m just more familiar with Etsy, but I am hoping to sell things on TpT too. I’ve been thinking about selling my designs for a while now and everything just came together time/money wise over the last few weeks.
NAME + LOGO
I’ve known I wanted TeacherHappyMail to be the shop name for the longest time! I just love the idea of getting happy things in the mail, from one teacher to another. I drew a few quick logos for practice when I was still in the dreaming phase, and ended up using one of them. I’m still refining it though - I think I want it to look a little more complementary to the logo I drew for my @englishteacherem profile pic.
For me, pricing has been the most difficult part of this process. I have used several online calculators to try and figure out the real cost of my own labor, and it’s honestly always more than I’m charging. Add to that the fact that I don’t own a printer, and I’m committed to using my local print shop (they’re so helpful and kind!) rather than a big box until I can save for a printer of my own. But at the end of the day, I am an independent contractor in the gig economy. I have several part time jobs, student loans, etc. I only want to charge a reasonable amount for my items - the kind of prices I could afford to pay every so often. So in short, I’m still figuring it out.
Creating! I have a huge running list of things I want to make, and it just keeps growing and growing. I decided to start with some things I already use versions of with my own students: the veggie flash cards, tools for teaching colors, and the star rewards. I also created two coloring pages, and it turns out those were my very first sales! That was really heartening for me.
My goals for the next few weeks are:
Try to strike a balance of digital downloads / physical items (I have no idea if people prefer one over the other!)
Learn more about / offer some downloads on TpT
Host a giveaway
Create more designs of course!
Thank you for reading! I would be delighted if you checked out my shop and I would love to hear your feedback.